Kiemle Hagood

The Market Review & Outlook is one of Kiemle Hagood's defining thought-leadership publications. A bi-annual report translating commercial real estate trends and regional economic forecasting into a publication and annual client event.

Five bi-annual market reports from 2024 - 2026, supported by editorial publication design, data visualization, infographics, presentation design, event branding, integrated marketing campaigns, and cohesive digital and print collateral.

Client

Kiemle Hagood

Date

2024 - 2026

Services

Editorial Design · Data Storytelling · Events

Organizational Context

This work was produced within my broader role leading brand and marketing for Kiemle Hagood, a commercial real estate firm spanning four offices, more than 160 employees, approximately 30 brokers, and more than 650 active listings.

My responsibilities include company-wide brand stewardship, internal creative leadership, executive and broker partnership, external agency direction, digital strategy, campaign development, marketing operations, and management of a large annual budget.

‍

Project Overview

The Market Review & Outlook became one of Kiemle Hagood’s defining thought-leadership initiatives: a biannual publication translating brokerage activity, economic indicators, vacancy and absorption data, development pipelines, market interviews, and regional forecasting into a resource clients could understand and use.

What began as a dense commercial real estate report evolved into a repeatable editorial platform and, ultimately, the foundation for the firm’s inaugural Market Pulse event.

Across five published editions from 2024 through early 2026, I led the visual and editorial transformation of the research from source material through final publication. The work extended into data visualization, mapping, photography, digital distribution, presentation design, event branding, environmental graphics, campaign rollout, and live audience communication.

‍

The Challenge

Commercial real estate reports are often technically valuable but difficult to digest. Information is organized around the structure of the data rather than the questions the audience is trying to answer.

Kiemle Hagood had extensive market expertise across brokerage teams and regional offices. The challenge was turning that knowledge into a publication that could:

Establish authority without becoming inaccessible.
Organize multiple markets and property types coherently.
Preserve technical accuracy.
Create a recognizable editorial series.
Support clients, investors, developers, municipalities, and media.
Produce useful material for digital campaigns, presentations, and live events.

‍

The Editorial Strategy

The publication was approached as an editorial narrative rather than a repository of charts.

Each edition begins by determining:

What changed in the market.
Which changes matter most.
Where the markets diverge.
What the audience is likely to misunderstand.
Which data requires visual explanation.
What brokers and market experts believe will happen next.

That hierarchy guides the table of contents, long-form narrative, charts, maps, callouts, image pacing, and executive summary.

The objective is analytical rigor with enough editorial clarity that the publication can be read rather than merely referenced.

‍

Kiemle Hagood Market Pulse

2026

Kiemle Hagood’s inaugural Market Pulse transformed the firm’s proprietary market research into a live thought-leadership experience bringing together commercial real estate, property management, legal, and tax perspectives from across the Inland Northwest.

Developed from the Market Review & Outlook editorial platform, the event expanded the research beyond the page through presentation design, environmental graphics, partner integration, executive storytelling, and a coordinated live experience.

‍

The Challenge

The Market Review & Outlook had established a strong foundation of proprietary research, regional forecasting, and market expertise, but the opportunity was larger than publishing another report.

Kiemle Hagood needed a way to turn that intelligence into conversation: creating a forum where clients, investors, business owners, and industry professionals could hear directly from the people interpreting the market while strengthening the firm’s position as a regional source of commercial real estate insight.

The challenge was translating a large volume of technical information across multiple markets, property types, and professional disciplines into an experience that felt coherent, accessible, and valuable in real time.

‍

The Strategy

Rather than treating Market Pulse as a traditional corporate presentation, I approached the event as the physical extension of the Market Review & Outlook.

The publication provided the analytical foundation. Market Pulse provided the opportunity to add voices, context, conversation, and immediacy.

Kiemle Hagood’s market intelligence was paired with perspectives from CliftonLarsonAllen (CLA) and Witherspoon Brajcich McPhee (WBM), expanding the program beyond commercial real estate to include tax strategy, legal considerations, land use, property operations, and broader economic forces.

This created a more complete picture of the decisions facing property owners, investors, developers, and business leaders across the region.

‍

The Event System

The visual system extended the existing Market Review language into a format designed for scale, movement, and live communication.

I led the creative development across the event experience, including presentation design, event branding, environmental graphics, signage, attendee collateral, campaign materials, and visual storytelling.

The system was designed to keep a large amount of market information visually consistent while allowing individual speakers, markets, property sectors, and topics to remain easy to navigate.

The Outcome

The 1st Annual Kiemle Hagood Market Pulse turned an established editorial product into a broader brand platform.

What began as a biannual commercial real estate publication became a live experience connecting research, executive storytelling, professional expertise, environmental design, and relationship-building under one recognizable system.

The inaugural event established a repeatable format for Kiemle Hagood to bring its proprietary research into the market more publicly while positioning the firm not simply as a participant in regional commercial real estate, but as a convener of the conversations shaping it.

For the brand, the project demonstrated how a single piece of intellectual property could expand across editorial, digital, campaign, presentation, and experiential touchpoints without losing its strategic purpose.