about©

Senior Brand Designer + Creative Director ©
I translate cultural research and ambiguous business problems into
memorable identities, campaigns, digital experiences, and creative systems.

Creating cultural weight.
10 Years of Graphic Design.
5 Years of Creative Leadership.

mi©aela

Senior Brand Designer + Creative Director

I am driven to create visual experiences that connect brands to their people.

I am a Senior Brand Designer and Creative Director with 10 years of graphic design experience and five years of creative leadership.

In my current in-house role, I lead brand and marketing across four offices, more than 160 employees, 30 commercial real estate brokers, and more than 650 active listings. I direct internal creative, lead agency and vendor relationships, present to executive stakeholders, and remain closely involved in the design itself.

Through my independent practice, I have partnered with more than 20 brands across fashion, music, hospitality, beauty, photography, retail, real estate, and professional services.

Across every aspect of my work, I seek to build visual worlds for brands that feel culturally relevant, emotionally resonant, and unmistakably their own.

How I Work©

Understand the world before designing the brand.
I research the references, behaviors, aspirations, and visual codes surrounding the audience.
The goal is to understand the emotional and symbolic material the brand is  working with.
Build lasting brand systems.
Keep strategy close to the act of creating.
A strong identity should survive past the identity kit.
I design with the living, breathing brand in mind.
Maintaining allegiance to the brand's positioning objectives is essential when creating.
I ensure that the "why" behind a project stays central.

Selected Experience©

Director of Marketing, Kiemle Hagood
Leading company-wide brand, creative direction, integrated marketing, vendor partnerships, digital platforms, internal workflows, and a high volume of client and internal-facing work.
Partnering with founders, artists, and independent businesses to develop identities, campaigns, websites, products, content systems, and physical experiences.
Founder + Creative Director, Viscosity Creative Lab
Digital Marketing Manager, The Hillary Style
Managing high-volume visual content, product curation, affiliate creative, publishing, and audience engagement across platforms reaching more than two million cumulative followers.

Awards©

Awards

Recognition

Year

Senior Brand Designer
Creative Director